about blog Analytics

Website trends.
Blog analytics.
Traffic patterns.
Popular Keywords searches.
Popular tags or articles.
Where are my visitors clicking?
Is our banner and advertisement getting feedbacks?
Which audience do we wish to engage?

If you are curious about all the above, Google Analytics will help.
measuring blog statistics, where are visitors landing on my blog

Where do we start?
Google Analytics can be bulky and technical (navigating the menu and the terminologies etc) for normal bloggers like you and me, but if we drill down a bit, we can identify some useful information.

1) We are familiar with the audience stuffs, where are the visitors coming from, the popular keywords etc etc.

2) It is difficult to forget a blog name like SengkangBabies.com, and this is why our No1 and No2 keyword searches are “SengkangBabies” and “Sengkang Babies” 🙂
Seo most popular tag, measuring clickthrough on blog

3) Try In-Page analytics, it can highlight where visitors are clicking (in %)
The higher number of clicks, means more visitors are interested in that event or article.
Seo analysis

From the image below, we know the popular pages are “About Sengkang Babies(5.6%)“, and “Holidays(9%)“.

google analytics, how to use google analytics

4a) If you know your visitors’ preference, check out how to further engage them.
Our blog is popular for holidays, that explains why we are placing our Holiday-trips (HongKong, Taiwan, Malaysia) on the left column.

Our popular posts are all related to family friendly Fun itineraries, so we should cater more holidays-related topics for families.

I am happy to see 8.9% click for our older blog entries. It means visitors wish to read more about our adventures.

4b) (Example) If you know visitors are flooding your Food reviews, and if are targeting F&B industry, this analytics can be your blog’s selling point when you engage advertisers or marketers.

Engage our blog readers.
If they like our vision and writing style, they will help to advertise or reference our blog. Word of mouth recommendations are much sought after 🙂

People are always curious to find out more about your blog, purpose, and vision.
I would like to know more about other bloggers’ style and motivation too.

5) Remember to introduce your blog and encourage audience to comment, email, and follow you on your social media platforms.

6) Along the analytics learning process, we will understand a bit of how Social-Media marketers work. It helps if you wish to reach out to more audience, monetise or generate more hits on your blog.

We can then try to accommodate PR’s requirements and constraints.

End of the day, the PR marketers has a budget, and they want to create an impact. If they need influencers, they will likely target blogs with higher ranking.

Superficial but true, but most PR will let bloggers’ passion, content, and style (but with lower statistics) take a back seat. Most will not even bother to cultivate a relationship.

(Disclaimer, clicks does not translate to sales)

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Lastly, do not dwell too much on analytics, it is very broad and time consuming to digest. Although ranking, visitors and visibility are important, I still believe good content is crucial, as we need credibility and quality to enhance our blog’s profile.

Stay true to our passion and always remember why we start our blog in the first place.

Read up more on SEO :
– Google “tips about google analytics” and you will get 100 pages of tips !

Thomas & Friends at City Square Mall

[ Media Invite ]

Last Sunday, we were invited to view Thomas the train at City Square Mall. You can imagine the joy and anticipation from our kids.

While waiting for the Blue No1 train to roll into station, Rusty and Dusty kept us laughing at their antics.

Everyone learn about recycling, and there was even a sneaky cat trying to steal the show !

Smoking funnel ! We are still waiting for our favourite steam engine locomotive.

It was not long before Fat controller and Thomas came out to greet everyone. Kids were all eager to see their Thomas.

Another highlight for City Square Mall visitors must be the snow (indoor). Everyone tries to grab a piece of the snow foam.

He sees snow… (Boon Yee is too excited to shout)

Party confetti spew out and rain down on us, kids eagerly picked up different strips of colours 🙂

Video : watch Thomas burst out onto the stage

We could not resist popping on stage to take a photo with our favourite train.
Thank you to City Square Mall for the choo choo invite 🙂

We had wanted to carry on the Fun at the Christmas carnival. Outside the mall, light and snow show (including carnival rides) continues to bring joy to kids, and families.

A pity the relentless rain refuse to go away! Do pop by City Square Mall’s video and our friend BPDG’s review.

Indoor – Thomas and crew’s last day will be on 15Dec, they are performing on (Sat\Sun 1pm, 4pm, and 7pm), and (Tue\Fri 2pm and 7pm).
Outdoor – Christma Carnival will run till 29Dec, expect snow to fall daily at 8pm and 9pm.

More details and Christmas activities are available at City Square Mall’s website and Fanpage.

– Do pop by our previous experience, Chugginton (2012 Snow), and StudioMe wacky photos

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From now till 29Dec, snap and win attractive prizes at City Square Mall !