Popular Keywords searches.
Popular tags or articles.
Where are my visitors clicking?
Is our banner and advertisement getting feedbacks?
Which audience do we wish to engage?
If you are curious about all the above, Google Analytics will help.
Where do we start?
Google Analytics can be bulky and technical (navigating the menu and the terminologies etc) for normal bloggers like you and me, but if we drill down a bit, we can identify some useful information.
1) We are familiar with the audience stuffs, where are the visitors coming from, the popular keywords etc etc.
From the image below, we know the popular pages are “About Sengkang Babies(5.6%)“, and “Holidays(9%)“.
4a) If you know your visitors’ preference, check out how to further engage them.
Our blog is popular for holidays, that explains why we are placing our Holiday-trips (HongKong, Taiwan, Malaysia) on the left column.
Our popular posts are all related to family friendly Fun itineraries, so we should cater more holidays-related topics for families.
4b) (Example) If you know visitors are flooding your Food reviews, and if are targeting F&B industry, this analytics can be your blog’s selling point when you engage advertisers or marketers.
Engage our blog readers.
If they like our vision and writing style, they will help to advertise or reference our blog. Word of mouth recommendations are much sought after 🙂
People are always curious to find out more about your blog, purpose, and vision.
I would like to know more about other bloggers’ style and motivation too.
6) Along the analytics learning process, we will understand a bit of how Social-Media marketers work. It helps if you wish to reach out to more audience, monetise or generate more hits on your blog.
We can then try to accommodate PR’s requirements and constraints.
End of the day, the PR marketers has a budget, and they want to create an impact. If they need influencers, they will likely target blogs with higher ranking.
Superficial but true, but most PR will let bloggers’ passion, content, and style (but with lower statistics) take a back seat. Most will not even bother to cultivate a relationship.
(Disclaimer, clicks does not translate to sales)
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Lastly, do not dwell too much on analytics, it is very broad and time consuming to digest. Although ranking, visitors and visibility are important, I still believe good content is crucial, as we need credibility and quality to enhance our blog’s profile.
Stay true to our passion and always remember why we start our blog in the first place.