Category: advertorial

AXA Smartfamily

[ Advertorial ]

As a parent, one of my main objectives is to provide for my family, to take care of them. I would be a lesser man without my family, so do not blame me if I wish to be over protective.
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Do we have enough protection? Will our family’s lifestyle be affected if something happened to us?
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Recently, I attended the official launch of the AXA SmartFamily Personal Accident (PA) plan.
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Besides the financial coverage, there is something special about AXA SmartFamily plan. It offers a suite of eight services to ensure minimal disruption to a family’s life. If I should be injured, and if I know that my family is well taken care of, I should recuperate faster right? 🙂

The eight services are :
1) Child Guardian
2) Home Nursing
3) Consultation with a Therapist
4) Doctor’s Home Visits
5) Home Modification
6) Transportation for Medical Appointments
7) Housekeeping & Meal Services
8) Consultation with a Psychologist

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FLY Entertainment (founded by Irene Ang) artistes helped to bring the message across through a few hilarious skits.
The Blue and Red corner, Suhaimi and Beatrice respectively, led by ringmaster Adrian Pang.
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Not to worry, there were no uppercuts nor right hooks, instead contestants helped the boxers to pick the correct answer for the “Home Modification” multiple choices. Answer is a shocking 60%!

How ironic, considering our home is supposed to be our safest haven.
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Some of the services from the suite of eight, the choices are too funny to ignore.
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AXA Stars playing out some of AXA SmartFamily’s services. Exaggerated and hilarious, but the protection and effectiveness of AXA SmartFamily’s eight services were presented to the audience.
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As a parent, I would find the “Child Guardian” service valuable. If I am immobile, I am assured that AXA will bring my kids to and fro from school safely.
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I could not resist Suhaimi’s chiseled torso! My boys will be envious of me getting so close to Jojo Joget (The Noose).
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AXA pitted a group of parents (safety) against designers( creative).
They are supposed to redesign day to day items like your pram, rocking horse and high chair.

Video : Parents vs. Experts. Who’s knows best?

Love the tagline “Design Smarts vs Parents’s Hearts ”
I would be very interested to see whether the final product can be a combination of the designs from both groups 🙂

What about you? Do you find AXA SmartFamily’s eight services helpful?
More details about AXA SmartFamily can be found at this link (axa.com.sg).

AXA Daddy Rescue

[ Advertorial ]

You must have heard the Singing Dads from AXA crooning Proclaimers’ 500 miles. From gynae consultations, morning sickness, prenatal classes, fixing baby cot to proud parents, the Singing Dads were always around to provide moral support.
AXA Family Advantage(image from AXA video clip)

Together with Class 95, AXA is running an “AXA Daddy Rescue” contest daily, from 6am to 10am. AXA understands parenting can be tough work and wish to reward parents.

Every week, a winner will be selected on 21Aug, 28Aug and 04Sep. The lucky parents will win a visit from the AXA Daddy Rescue, who will not only clean your home but sing for you too. Everyone stands a chance to win the grand prize of a Capella Sentosa Singapore Babycation worth $2,000!
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Parents simply need to submit the most creative caption on why they need the AXA Daddy Rescue. Simply sms AXA NAME NRIC Why you Deserve This, to 76677.
(Contest details at this link, and contest end date is 17Sep.)

Take note contest is only applicable for those expecting a child, or has a toddler under 3 years old. Too bad, I cannot invite AXA Daddy Rescue to clean our home and grab the opportunity to date the Mrs 🙂
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We went through parenting four times, and we are still learning. Each child brought along new things to learn and adapt. Sometimes we may need to “relearn and learn”! We share the challenges and expectations from each child on a previous article. And we are still saying parenting gets “easier” after the second child :p

Young parents, especially first-time parents always face more anxieties. First, we worry about conceiving, then we try hard for our preferred baby gender. After stressing ourselves unnecessarily, we finally decided that being HEALTHY is the most important 🙂

Video : Sharing another video from AXA, I prefer the heartfelt message from this version.

AXA Daddy Rescue is brought to you by AXA, who has recently launched a new “AXA Family Advantage” pre-natal package. There are 8 different types of (savings, insurance, investment etc.) for expecting parents to choose from. More details can be found on AXS website –> www.axa.com.sg