Adios 2013… Hello 2014

Life is Good, we want to borrow a tagline from LG.

With Health and Happiness, we have the most important ingredients to build a Happy Family. This is also Daddy’s simple resolution for each New Year ๐Ÿ™‚

..Family

– In 2014, Boon Yee is going to Primary 1. Daddy gladly broadcast on Facebook that Boy has finally stop wetting his bed ๐Ÿ™‚

– Boon Wee did well in his exams, he can claim credit for his initiatives, hard work and discipline. Mummy’s pressures haha coaching helps too :p
Boon Wee’s confidence continues to grow.

– Boon Kang is showing maturity, he likes to help ๅฅถๅฅถ (Nai Nai) and Mum with chores. Mummy has delegated him to help our P1 boy learn how to tie shoe lace, or get correct change for tuckshop (budget $1.50)

The siblings like to disturb each other and write memos too ๐Ÿ™‚

– Boon Xin is acting like ๅฐๅฝ“ๅฎถ (head mistress), showing maturity beyond her age.
99% fun loving girl, but she can have a feisty temper. Our princess always picks up everything faster from her loving bros.

Mummy say she is growing up too fast.

– Yes, National Day Parade rehearsal (NDP)!
We balloted six years without success. There is Nothing like singing Majullah Singapura together with Singapore. Our family gets to sing our patriotism Together ๐Ÿ™‚

– Daddy and Mummy loving each other – although we are not like Ang Mo Caucasians kissing for every reason (goodbye, goodnight, good morning, thank you), we do simple things like holding hands, expressing affection for each other.

If kids see parents in love, hopefully they will grow up to cherish their future partners.

– Daddy and Mummy’s first date nights here, Daddy hope there will be more in 2014 ๐Ÿ™‚

– Our family is getting more media savvy (shy), starting with Channel Uโ€™s screening of 100% Singapore (็™พๅˆ†็™พๆ–ฐๅŠ ๅก). Check out which other family is featured ๐Ÿ™‚

.. and in 2014 Feb ไบบๆฐ”ๆปกๅฑ‹2 (Meet my Family).

..Personal and Friends

Haze and Riot. These two episodes in Singapore make a lot of people uncomfortable (literally). It was no longer Fun Business as usual.

Many were thrown into uncharted waters, not knowing how the scenarios would develop. However, it was a golden opportunity for us to teach kids to appreciate what we have, and do not take peace for granted.

They need to know that the world can be a dangerous place.

– Getting to know more parenting bloggers who become friends ๐Ÿ™‚
Daddy is especially proud to know a group of like-minded Dads from Daddy Matters. Collectively, we wish to demonstrate how Dads can participate in active parenting.

Daddy wish to thanks all the inspiring bloggers out there for your help, your guidance and your link love. Parenting is never easy but we parenting bloggers rock and take everything in our stride ๐Ÿ™‚

..Blog

We got lucky and won sponsors or contests. Ipad mini, Huawei Mate, Studio shoots, Nanyang Eyelet frames, ThinkersBox cognitive class, even season passes for Gardens by the Bay and Legoland ๐Ÿ™‚

We were happy to be invited to KL Kidzania and Legoland events.
These events keep our kids occupied during school holidays.

We started our blog to capture the kids’ memories and bring more Fun to parents in Singapore. And we certainly do not mind the added frills and attention ๐Ÿ™‚

Somehow, our blog manage to squeeze into Singapore’s Top-36 listing!

Our blog’s milestones will not be possible without our Fans, Readers and PR\Sponsors. Thank You for showering our Blog with so much Love!

And growing our Fanpage to 1000 fans too.

..2014 Wish list and action items

Big 40 beckons in 2014. Daddy say he does not feel older than 30, but kids keep reminding him of his buldging tummy ๐Ÿ™

– started our Instagram journey in Sep, we can see why it is addictive to capture our memories in photos, but too much #Hashtag haha !

– more time to get involve in community work
– more time to exercise

In 2014, we will share a new Playground at Gardens by the Bay.

SengkangBabies would like to shout Happy 2014 to everyone, wishing you and family ้ฉฌๅˆฐๆˆๅŠŸ, ้พ™้ฉฌ็ฒพ็ฅž!

about blog Analytics

Website trends.
Blog analytics.
Traffic patterns.
Popular Keywords searches.
Popular tags or articles.
Where are my visitors clicking?
Is our banner and advertisement getting feedbacks?
Which audience do we wish to engage?

If you are curious about all the above, Google Analytics will help.
measuring blog statistics, where are visitors landing on my blog

Where do we start?
Google Analytics can be bulky and technical (navigating the menu and the terminologies etc) for normal bloggers like you and me, but if we drill down a bit, we can identify some useful information.

1) We are familiar with the audience stuffs, where are the visitors coming from, the popular keywords etc etc.

2) It is difficult to forget a blog name like SengkangBabies.com, and this is why our No1 and No2 keyword searches are “SengkangBabies” and “Sengkang Babies” ๐Ÿ™‚
Seo most popular tag, measuring clickthrough on blog

3) Try In-Page analytics, it can highlight where visitors are clicking (in %)
The higher number of clicks, means more visitors are interested in that event or article.
Seo analysis

From the image below, we know the popular pages are “About Sengkang Babies(5.6%)“, and “Holidays(9%)“.

google analytics, how to use google analytics

4a) If you know your visitors’ preference, check out how to further engage them.
Our blog is popular for holidays, that explains why we are placing our Holiday-trips (HongKong, Taiwan, Malaysia) on the left column.

Our popular posts are all related to family friendly Fun itineraries, so we should cater more holidays-related topics for families.

I am happy to see 8.9% click for our older blog entries. It means visitors wish to read more about our adventures.

4b) (Example) If you know visitors are flooding your Food reviews, and if are targeting F&B industry, this analytics can be your blog’s selling point when you engage advertisers or marketers.

Engage our blog readers.
If they like our vision and writing style, they will help to advertise or reference our blog. Word of mouth recommendations are much sought after ๐Ÿ™‚

People are always curious to find out more about your blog, purpose, and vision.
I would like to know more about other bloggers’ style and motivation too.

5) Remember to introduce your blog and encourage audience to comment, email, and follow you on your social media platforms.

6) Along the analytics learning process, we will understand a bit of how Social-Media marketers work. It helps if you wish to reach out to more audience, monetise or generate more hits on your blog.

We can then try to accommodate PR’s requirements and constraints.

End of the day, the PR marketers has a budget, and they want to create an impact. If they need influencers, they will likely target blogs with higher ranking.

Superficial but true, but most PR will let bloggers’ passion, content, and style (but with lower statistics) take a back seat. Most will not even bother to cultivate a relationship.

(Disclaimer, clicks does not translate to sales)

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Lastly, do not dwell too much on analytics, it is very broad and time consuming to digest. Although ranking, visitors and visibility are important, I still believe good content is crucial, as we need credibility and quality to enhance our blog’s profile.

Stay true to our passion and always remember why we start our blog in the first place.

Read up more on SEO :
www.google.com.sg/analytics
http://www.mybloggertricks.com
– Google “tips about google analytics” and you will get 100 pages of tips !